Blowing Rock News Sponsorship/Advertising/Marketing:

The Value Proposition

1. Market Discovery Solutions
2. Sales-Driving Solutions
3. Exclusive Sales-Driving Solutions
4. Co-Marketing Solutions
5. Branding Solutions

This isn't just about advertising.  Our solutions are each designed to help a sponsor leverage the rapid growth and market penetration of Blowing Rock News to the benefit of his or her own business.

Overall, we offer a compelling value proposition, from the market demographics we serve to the special features we include with our solutions.

• COMMUNITY MISSION.  Our editorial mission is to capture the “heart” of the life and times of Blowing Rock and its surrounding communities unlike any other news publication in the High Country.
• FOCUS ON CURRENT TRENDS. Print newspapers may not be dead, but they are certainly on life support.  Why? The world is going online and online has quickly become among the best mediums for communicating a commercial message.  Blowing Rock News features integrated sponsor solutions that include different forms of online promotion, as well as co-marketing arrangements.
• HIGH QUALITY DESIGN. We have put a lot of time and creative vision (as well as money) into the design and organization of our online publication.  We take pride in our high resolution, art-driven pictures that often capture special moments in the news and events we cover. We also take pride in our textual layout: organized, good spacing, visually pleasing -- including the advertising model which maximizes the sponsoring business' branding impact.  A high quality design keeps our site visitors coming back and keeps them telling their friends!
• TOP TOURIST DESTINATION.  Blowing Rock is among the most inquired about tourist destinations in North Carolina, having topped the charts among folks in the low country as #1 day trip, "best small town" in North Carolina, and other recognition.  People are coming here as a vacation destination, as well as to retire.  They are also coming up for other purposes – like attending Appalachian State University football games! 
• STRONG DEMOGRAPHIC. According to the U.S. Census, Blowing Rock can boast of a desirable demographic: above the national average in both education and household incomes.  Businesses throughout the High Country region are trying to capture a piece of the Blowing Rock market because of its attractive demographics AND because of the many tourists visiting, whether for skiing in the Winter, hiking and canoeing in the Summer, fishing in the Spring, or Wooly Worm racing, football watching, and "leaf peeping" in the Autumn. 
• CLEAN DESIGN = UNPARALLELED SPONSOR IMPACT.  Our online advertising model is configured to provide maximum visual impact for the advertising sponsor in an uncluttered webpage, with minimal visual competition form other commercial images for the “impression.”  Talk to us about how we achieve this.  It is not enough to advertise online.  It's  HOW you market online.
• AFFORDABLE MARKETING SOLUTIONS.  Even as we grow, our lean operating structure will allow us to charge much less expensive rates – even with a more impactful advertising and promotion model.
• ACCOUNTABILITY.  With online promotion, pageviews and clicks can be tracked and quantified. But the real value in our solutions is in their non-advertising comprehensiveness.
• FLEXIBILITY. Our value proposition for our sponsors does not stop with a banner ad.  Talk with our sales and marketing professionals to learn about our Discovery solution, our Community Partner solution, and our Business Partner solution.

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